Kareem Ameen

Kareem Ameen is an experienced marketing professional currently serving as the Head of Programmatic User Acquisition at Better Collective since September 2024. Previously, Ameen held the position of Global Performance Marketing Lead at Zenith from June 2023 to September 2024, overseeing campaign strategies for notable brands such as Adobe. Ameen has extensive experience in programmatic strategy and campaign management, including roles as Global Programmatic Director for various high-profile clients like Swarovski and Lululemon at Zenith, and Director of Programmatic Strategy & Campaign Management at Matterkind, managing campaigns for Sony Pictures and Hulu. Additionally, Ameen worked as a Senior Growth Marketing Manager at Motive, leading new customer acquisition strategies across multiple marketing channels. Ameen's educational background includes a Bachelor's degree in Political Economy from The American University in Cairo and a Master's degree in International Business from Hult International Business School.