Neil Smith is the Director of Global Sports Betting & Data Ops at Better Collective, where they are responsible for scaling sports betting content. Previously, they held various leadership roles at Rank Group, including Head of Commercial Performance, and at Ladbrokes Coral as Premier Team Commercial Manager. Neil's extensive experience in the betting industry also includes significant positions focused on VIP management and commercial strategy across multiple organizations. They have demonstrated strong analytical and motivational leadership skills throughout their career.
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