María Ignacia Concha Valenzuela

Media Coordinator Manager at Betterfly

María Ignacia Concha Valenzuela has had a diverse range of work experience. María Ignacia started their career as an Account Executive in the marketing and relational marketing departments at Agencia de Publicidad Grupo CP, where they worked with companies such as Tur Bus, Banco Falabella, and the Municipality of Puente Alto. María Ignacia then moved on to Quappe, where they continued to work as an Account Executive, managing accounts for companies including BMW, Parque Arauco Kennedy, Inmobiliaria Siena, MetLife, and L'oreal Paris.

After that, María worked at Ansible as a Project Manager Digital, working on projects for companies such as Farmacias Ahumada, Robinson Crusoe, and Empresas Carozzi SA with Master Cat. María Ignacia then joined Reprise Digital as a Supervisor Digital. In this role, they supervised digital marketing for SERNTUR, Kimberly Clark, Carozzi, Banchile Inversiones, and Doctor Contreras.

María's next position was at Inmobiliaria Imagina Chile, where they worked as Jefe de maketing digital and Coordinadora de Marketing Digital. Their responsibilities included coordinating internal strategies, managing budgets, identifying opportunities on digital platforms, generating performance reports, and analyzing competition.

Most recently, María has joined Betterfly as the Head of Media En Betterfly Chile. María Ignacia is responsible for overseeing media operations and coordinating the team.

In addition to their work experience, María has a strong background in digital media planning, content management, website and mobile development, social media administration, and budget management.

María Ignacia Concha Valenzuela attended Universidad del Desarrollo from 2008 to 2012, where they pursued a degree in advertising with a focus on copywriting, art direction, and marketing. Prior to their university education, they attended Colegio La Maisonnette, but no specific degree or field of study is mentioned for this period.

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