Fernando Outa

Fernando Outa is an experienced professional in the fields of digital intelligence, marketing, and advertising, currently serving as Cofundador at MyDatAgent and Advisor at I2A2 - Institut d'Intelligence Artificielle Appliquée. As the CEO Founder of bettrAds, Fernando leads an AI Adtech SAAS platform designed to enhance marketing campaign performance. Prior to these roles, Fernando held the position of CEO at Furia 7, a digital intelligence agency, and Partner Creative Director at quadraCriativa, contributing significantly to mobile and interactive project development. Previous experience includes key roles at Tribo Interactive and Grey Interactive Agency, with a foundational background in art direction at F/Nazca Saatchi & Saatchi and Abril. Fernando holds multiple degrees, including a Master's in Communications Design from Pratt Institute and a degree in Publicidade from Universidade Paulista.