Michael Messenkopf

Michael Messenkopf is an experienced professional in trade marketing and customer development, currently serving as the Director of Trade Marketing at B&G Foods since January 2017. In this role, Michael implemented the Green Giant accrual go-to-market strategic planning process and developed an insight-based trade optimization savings plan. Prior to B&G Foods, Michael held various key positions at Mondelēz International, including Associate Director Customer Development, where channel-centric trade strategies were developed, and Customer Business Lead for Rite Aid, achieving elite Joint Business Partner status. Earlier roles at Kraft Foods Group involved developing annual sales strategies for major drug retailers and serving as a National Customer Sales Manager for Confections. Michael's career began at Unilever and IRI, where foundational skills in sales and project management were honed. Education was completed at Wagner College.