BGB Group
Taylor K. Lutkewitte is a seasoned professional in strategic engagement and brand strategy, currently serving as Vice President of Engagement Strategy at BGB Group since April 2024. Prior experience includes roles as VP of Engagement Strategy at Area 23 and VP of Strategic Planning + Engagement Director at McCann Health New Jersey, where responsibilities encompassed network engagement and competitive brand positioning. Earlier roles include VP of Strategy at Saatchi & Saatchi Wellness and Director of Brand Strategy at Paradowski Creative, focusing on audience engagement and digital strategy. Taylor began a career in communications and public relations with experience at Elasticity, Osborn Barr Paramore, and PPIN, combined with a strong academic foundation from Butler University in Journalism.
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BGB Group
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In 2005, two young entrepreneurs set out to build the agency of the future...Where scientific acumen and creative innovation would seamlessly merge to create compelling, credible brand stories. Having an unmatched ability to marry science and creativity while honoring the two exceptionally led them to: WHERE SCIENCE + CREATIVITY MEET. Today, BGB is an independent agency of 500+ employees that delivers the best in healthcare advertising, medical communications, strategic consulting, and payer & market access. We foster a team culture that brings a passion for transformational science, encourages curiosity, inspires creativity and instills the value of collaboration and teamwork.