Asif Nadeem has a robust background in retail operations and sales management, with extensive experience since September 2012 at Firhaj, where Asif has held the positions of Head of Retail Operations, Regional Sales Manager, and Area Sales Manager. Prior to this role, Asif served as Branch Manager at Hush Puppies PK from September 2005 to June 2012. Educational qualifications include a Bachelor's degree in Art/Art Studies from Bahauddin Zakariya University (2001-2003) and an Executive MBA in Business, Management, Marketing, and Related Support Services from Western Business School.