Basant B.

Senior Director, Marketing Analytics at BHG Financial

Basant B. has a diverse range of work experience. They are currently working at BHG Financial as a Senior Director of Marketing Analytics, starting in May 2023. Prior to that, they held multiple roles at EXL, including Senior Engagement Manager for Credit-based Marketing, Engagement Manager for Performance Marketing, Senior Manager in Data Science for Product Analytics, Senior Manager in Data Science for Payments Analytics, and Manager for Loyalty Analytics. Basant also completed an internship at American Express in Data Science, where they developed credit line models and deployed the KNN algorithm. They also had an internship at GE in Biomedical Image Processing, where they worked on improving CT image reconstruction and developed Python algorithms for enhanced image reconstruction.

Basant B. completed their Bachelor's degree in Engineering Physics from the Indian Institute of Technology, Delhi, from 2009 to 2013. Basant then pursued further studies at the Indian Institute of Management Ahmedabad from 2013 to 2015. However, detailed information about the degree and field of study pursued at the latter institution is unavailable.

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Timeline

  • Senior Director, Marketing Analytics

    May, 2023 - present