Aleksandr Kapustyuk

Aleksandr Kapustyuk is an accomplished marketing and business development professional with extensive experience in the stationery, lighters, and shavers sectors. Currently serving as the Marketing and Business Development Manager at BIC since January 2011, Aleksandr has been instrumental in developing long-term marketing strategies, implementing commercial policies, and optimizing inter-departmental processes. Prior positions include National Sales Manager, where responsibilities encompassed managing a sales team during an economic crisis, overseeing a nationwide distribution strategy, and presenting Ukraine at international meetings. Earlier roles at Orangina Group and Lactalis Ukraine involved strategic market analysis, brand management, and new product launches. Aleksandr holds multiple degrees, including a Master's in Project Management and Industrial Marketing, and is currently pursuing further education at the Edinburgh Business School.