Aude Petitpierre

Aude PETITPIERRE currently serves as the Commercial Director DAPE 74 at BIC since November 2020, focusing on achieving sales targets within the tobacconists segment and enhancing Field force productivity. Prior to this role, Aude PETITPIERRE amassed extensive experience at British American Tobacco from January 2005 to October 2020, including positions such as Head Of Business Development and Deployment Lead France, where responsibilities encompassed integrating marketing strategies, managing business cycles, and leading significant restructuring projects. Aude PETITPIERRE's earlier career included roles at L'Oreal, Nestle, IRI, and Danone, offering foundational experience in marketing and business development. Aude PETITPIERRE holds a Master's degree in Marketing & Communication from ISG Institut Supérieur de Gestion and has completed a European Business Program.