Satoru Yoshida

Satoru Yoshida is an experienced professional in the toy and consumer products industries, currently serving as General Manager for BIC Japan since March 2019, overseeing categories such as stationery, lighters, and shavers. Previously, Satoru held the position of Country Manager for Schleich GmbH from October 2014 to February 2019, where leadership in the toy category, specifically animal and dinosaur figurines, was achieved. With a notable tenure at Mattel, Inc. from January 2006 to September 2014, Satoru advanced through various roles including Head of Marketing for Japan and Korea, managing prominent toy brands such as Barbie and Hot Wheels. Earlier career highlights include key account sales and marketing roles at Mars and Philip Morris International. Satoru holds a degree from Rikkyo University, attained between 1990 and 1994.