Camille Laurens

Camille Laurens possesses extensive experience in CRM strategy and customer experience management. Currently, as Responsable CRM at Bien'ici since March 2022, Camille leads the operational implementation of CRM strategies, creating automated multichannel campaigns, and optimizing user journeys through data-driven approaches. Previous roles include senior marketing consultant at Velvet Consulting, where Camille executed various projects for leading companies such as Nespresso and Atlantic, enhancing customer engagement and journey mapping. Additional experience encompasses roles in organizational strategy at Thales, recruitment consultancy at Headline, and organizational leadership in various student associations. Camille holds a Master’s degree from KEDGE Business School, complemented by international experience at ESG UQAM in Montreal.