Kyle Manalo

Kyle Manalo is an experienced professional in social media and content creation, currently serving as the Assistant Director for Social Media Content at the Big 12 Conference since August 2023. Responsibilities include overseeing video content production, contributing to social media strategy, and managing the Big 12's TikTok and YouTube accounts. Prior to this role, Kyle gained valuable experience at Virginia Tech Athletics, where contributions as a Student Photographer and Digital & Social Media Intern led to significant increases in engagement across social media platforms. Additional experience includes working with the Pulaski River Turtles in various capacities related to sports operations and marketing, and contributing as a Sports Media Intern at Relevnt, Inc. Kyle holds a Bachelor's degree in Marketing Management from Virginia Tech's Pamplin College of Business, obtained in 2023.