Tyrel Kirkham

Tyrel Kirkham currently serves as the Chief Brand and Business Officer and Chief Marketing Officer at the Big 12 Conference since October 2022. Tyrel has an extensive background in brand and marketing strategy with previous roles as Vice President of Brand & Marketing Strategy for the Detroit Pistons, and Vice President & General Manager of Merchandise for the Los Angeles Rams. Prior experience includes serving as Vice President of Global Merchandising for BSE Global, Senior Director of Merchandising and Merchandising Director for the Brooklyn Nets, and various positions at the New York Mets from Merchandise Coordinator to Director of Venue Services. Tyrel is also a board member of the SUNY Cortland Sport Management Advisory Board since April 2015. Tyrel holds a Bachelor of Science in Sport and Fitness Administration/Management from the State University of New York Cortland, obtained in 2005.