Paid Media Manager

About Big Cabal Media

Big Cabal Media (BCM) is on a mission to create a new generation of media brands and provide content for the digital African audiences, both on and off the continent. Our brands, TechCabal and Zikoko deliver smart and sophisticated content in relatable and easily digestible ways. Through our Cabal Creative Studio, we work with a wide range of clients across different industries, creating video content, graphic design, providing marketing strategy and related services.

Big Cabal Media is building Africa’s most audacious media brands, and with kind, creative, and incredibly intelligent teammates, you can be sure to supercharge your career here. If it sounds interesting, read on.

About The Role

We are looking for a data-driven, and effective Paid Growth Manager, to join our Growth team, and drive paid acquisition campaigns across website, social, and newsletter channels, as well as ancillary growth targets like ticket sales/registration for events, client work etc.

For this role, we’re looking for someone who loves media, loves our brands and loves to experiment. Flexibility will be key, along with an ability to experiment, execute and iterate thoroughly; seeing experiments through from conception to post-execution analysis and reporting. Our goal is to learn and get smarter from every experiment we try and to embed those learnings across the business.

Data-driven and efficient experimenting is critical. We are not the New York Times and we do not have their budgets. Therefore smart, disciplined, data-driven experimenting in media spend, is crucial to succeed in this role.

Reporting to the Growth Lead, you will work hand in glove with the rest of the growth/marketing team, our talented editorial teams, our biz dev team and the other units that make Big Cabal special. This is a cross-functional role where you will support various teams in the business and receive the same support from them all.

While Big Cabal Media operates out of our Lagos office, this role is remote-friendly, and we welcome applicants from anywhere in the world.

What you’ll do;

Drive audience growth for our web, social, video and app channels through paid acquisition campaigns Work with the Growth Lead to plan, and manage a paid budget; with the goal of amplifying organic growth efforts. Optimize paid media performance by owning the testing, execution, analysis and iteration of paid acquisition. Meticulously track media spend, across channels, analyze the data, and prepare monthly reports to be presented to the rest of the team. Create audiences that represent the target audience of our editorial categories, and deliver great results for our spend. Partner with product owners, and the growth team to create copy that captivates target audiences, and delivers on the intended goals.

What makes you qualified for this role;

• You have at least 2+ years experience in a performance marketing role. Experience working in media is a plus, but not compulsory.

• Knowledge of and hands on experience running ads across multiple channels including; Facebook, Instagram, Google Ads, and LinkedIn.

• You like Google sheets like bread likes butter, and can use it to create clear dashboards.

• You believe that in data we trust.

• You believe that all things are possible provided there is coffee and google.

• You are a strong communicator, and collaborator.

• You are both analytical and creative.

• You are curious, and are open to learning.

• You are passionate about the media industry, and building things bigger than yourself.

What else we are looking for;

Below are some of the values that guide us in delivering impactful work, and creating a work culture that we all love.

• We are bullish on telling the stories that matter, and delighting our audience.

• We believe in punching above our weight, and delivering high-quality work consistently.

• We are media nerds, and never stop learning.

• We are honest, open, and believe in treating others well.

Why you should join us

🤝 Great Team - You’ll work with a group of insanely talented, creative, and really cool people.

🚀Supercharged Career - You’ll be trusted with building one of Africa’s most audacious media brands, and we will provide a platform for you to do original, amazing & impactful work.

🏠 Remote Friendly - While we work out of our Lagos office sometimes, you can work from anywhere, and be part of our distributed team.

🏖️ Generous Vacation - In addition to taking time off on all public days, we offer 20-days of paid time off annually, which we encourage everyone to use up.

🏥 Healthcare Plans - We want you healthy, so you get access to healthcare plans.

🥳 Fun Hangouts - We like to have fun while we work, and word on the streets is that BCM hosts the coolest team hangouts.