Rebecca Vadala

Rebecca Vadala is a seasoned professional in programmatic advertising, currently serving as Director of Programmatic at BIG HAPPY since January 2022, after previously holding the position of Senior Manager in the same department. Prior to this role, Rebecca held various positions at Jellyfish Online Marketing US as a Programmatic Manager, GroupM in the Programmatic Buying Unit as both Senior Associate and Associate, and NBCUniversal, Inc. as Coordinator of Digital Sales Operations. Earlier experience includes working as an Advertising Sales Coordinator at SourceMedia and as an Administrative Assistant at JMI Associates Insurance Agency. Rebecca Vadala earned a Bachelor of Arts in Radio, Television, and Digital Communication from Rowan University and participated in a summer program focused on Film and Television Writing at Richmond, The American International University in London.