Chico Yu

Associate Director, Programmatic at Known

Chico Yu is an experienced professional in the programmatic advertising space, currently serving as Associate Director, Programmatic at Known since May 2021, after previously holding roles including Manager, Programmatic at the same company. Prior experience includes significant positions at Xaxis, where responsibilities included managing programmatic services and optimizing campaign performance across multiple platforms, achieving an 80MM programmatic spend, and collaborating on innovative audio project initiatives. Earlier roles include data analysis at Foursquare, processing responsibilities at Hadassah and Citi, and a tax operations internship at KPMG. Chico Yu holds a Bachelor's Degree in International Business/Trade from the University at Buffalo, completed in 2015.

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Known

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Known is built on a foundation of two decades of data science, advanced analytics and pioneering technology, all of which power our acclaimed strategy and world-class creative teams. We’re setting a new standard for modern marketing by leveraging the most sophisticated end-to-end operating system for the most innovative brands in the world. The result? Marketing that is predisposed to succeed and scientifically optimized to profoundly impact our clients’ businesses. We do what we do in the most efficient, effective and transparent ways -- and we have a lot of fun doing it, together.


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