Big Red Group
Gardenia Gonzalez has a diverse work experience in the field of design and user experience. Gardenia started their career as an Information Architect and User Experience Intern at FAO in 2010. Gardenia later worked as a User Experience Designer at Volopapilio and as a UI/UX Designer at Nativo Digital. In 2014, they worked as an Independent Design Consultant at FAO. From 2017 to 2018, they worked as an Interface Designer at Mad Paws, where they were responsible for designing user interfaces and creating a consistent design language. Gardenia then worked as a Freelance Visual/UI/UX Designer at Gardenia Gonzalez. In 2019, they joined whiteGREY as a Senior User Experience Designer. Gardenia worked as a User Experience Manager and Product Design Lead at Big Red Group from 2021 to 2022. Currently, they are the Product Design Lead at Freely.
Gardenia Gonzalez has a Master's degree in Interaction Design and Electronic Arts from the University of Sydney, which they obtained from 2015 to 2016. Prior to that, they earned a Bachelor's degree in Information Design from the Universidad de las Américas Puebla, where they studied from 2006 to 2010. In 2017 to 2018, Gardenia pursued a Master of Business Administration with a specialization in Marketing at Asia Pacific International College. Additionally, Gardenia has obtained certifications in "Designing Influence" and "Leading Highly Effective UX Teams" from the Nielsen Norman Group in 2022.
Big Red Group
Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences through domestic and international partners, powering its renowned domestic marketplaces RedBalloon, Adrenaline, Experience Oz, and Everything NZ. Equipping in-destination experience retailing through hotels and travel agents through its Local Agent offering. As well as a suite of software products and services to support experience operators grow their businesses. With a purpose to ‘shift the way people experience life’, Big Red Group seeks to reduce the tide of consumption. Encouraging people to choose ‘stories over stuff’ at every opportunity. Together with our experience operators, we are on track to deliver an experience every second by 2030. We are The Experience Network.