Mark Proctor

Mark Proctor has extensive experience in customer loyalty and retention across several prominent organizations. Currently serving as the Head of Loyalty & Retention at BIG4 Holiday Parks of Australia, Mark has also held significant roles including Commercial Manager - Premium at Sportsbet, Loyalty Manager at BetEasy Pty Limited (formerly CrownBet), and Loyalty and CRM Manager at Melbourne Racing Club. In addition, Mark has contributed to The Good Guys as both CRM Manager and Customer Strategies and Projects Manager, demonstrating a strong background in CRM and strategic customer engagement initiatives.