Jose L. Poyatos

Jose L. Poyatos is an experienced PR, Communications, and Corporate Affairs Manager at BigBuy since July 2020, where responsibilities include leading strategic marketing and communication efforts and building relationships with European media. Prior to this role, Poyatos served as Chief Commercial Officer at InnovaGoods, focusing on omnichannel sales and international market strategies. Poyatos has also held positions as Retail Sales & Marketing Director and Sales & Marketing Manager at Grupo Nueva Pescanova, achieving notable sales growth and developing marketing plans. Earlier experience includes account management at VINAMERICAS and luxury brand marketing at azureazure.com. Poyatos founded COMUNIQUALIS Marketing Agency, providing marketing strategies for diverse clients. Educational qualifications include a recent Executive Program in Corporate Strategic Communication, a Master's degree in Sales and Marketing, and certifications from prestigious institutions such as Harvard Business School and Miami Ad School.