Audrey Poindessault

COO & Data Architect at Biggerpan

Audrey Poindessault has a long career in the fashion and beauty industry. Audrey began their career in 1999 as a Sales Product Manager for HUGO BOSS UK & Ireland, where they reported showroom sales and monitored inventory, merchandising and trade animations. In 2002, they moved to Kenzo Parfums as a Product Manager, where they defined product development strategy and distribution, conducted trade marketing analysis, and built marketing analytics and sales management tools. In 2007, they took on the role of VP Product/International Brand Manager for Selective Beauty, where they were in charge of John Galliano, Agent Provocateur and Jimmy Choo fragrance brands. Audrey was responsible for product development and global marketing & distribution strategy. From 2010 to 2015, Audrey worked for Cartier Fragrances & Eyewear, first as Head of Marketing, France, where they were in charge of building, implementing and optimizing the marketing and communication strategy while managing a $16m budget, and then as European Travel Retail Marketing Director, where they defined and implemented the company's travel retail marketing strategy. Finally, from 2015 to present, they have been the COO & Data Architect at Biggerpan, where they build predictive AI-powered interfaces for mobile devices.

Audrey Poindessault obtained a Master of Business Administration (MBA) from the Universidad Autónoma de Nuevo León in 2001, with a major in International Business. Prior to this, they obtained an MSc in Marketing & Business Administration from Montpellier Business School between 1997 and 2000. Audrey also obtained a Scientific Baccalaureate, cum laude, from Lycée Charles Peguy, Châlons-en-Champagne in 1995. From 1996 to 1997, they attended Lycée Pierre Bayen, Châlons-en-Champagne for Prepa HEC. Lastly, Audrey attended Ecole Supérieur d’Agriculture d’Angers from 2002 to 2004.

Links

Previous companies

Cartier logo

Timeline

  • COO & Data Architect

    February, 2017 - present

  • Head of Product

    November, 2015

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