Blanca Ester López

Blanca Ester López is an experienced SEM/PPC Account Manager, currently with Crack PPC since July 2017, where the focus is on innovative account management strategies. In addition to this role, Blanca serves as a professor of eCommerce and Google Shopping at BIGSEO and contributes as a Gold Product Expert for Google Ads at Google. Previously held positions include teaching at IEBS Business School and KSchool, leading SEM and Social Ads at eStudio34, and managing accounts at Geotelecom. Blanca holds a Master's in User Experience from Universidad Internacional de La Rioja and a Bachelor's in Audiovisual Communication from Universidad de Burgos, complemented by advanced studies in language and Google Analytics.