Anne-Kathrin Liebknecht

Anne-Kathrin Liebknecht has a diverse work experience in the media industry. Anne-Kathrin is currently working at BILD as the Head of New Platforms - Business, a role they started in November 2021. Prior to this, they served as the Business Lead for New Platforms and Social Media at BILD from January 2021 to October 2021. Before joining BILD, Anne-Kathrin worked at SPRING Axel Springer Digital News Media GmbH & Co. KG as a Social Media Manager, where they played a key role in developing and optimizing social media marketing activities for BILD. Anne-Kathrin was responsible for creating and optimizing various campaigns and analyzing their performance. Anne-Kathrin also gained experience as a Junior Social Media Manager and as a Werkstudentin Performance Online Marketing during their time at SPRING Axel Springer Digital News Media GmbH & Co. KG. Prior to that, they worked as a Stipendiatin at Axel Springer SE and as a Werkstudentin Performance Online Marketing at BILD. Anne-Kathrin started their career as an Auszubildende Medienkauffrau Digital und Print at Axel Springer SE. Additionally, Anne-Kathrin worked as a Modejournalistin at Modeschopf. Overall, their experience encompasses social media management, campaign creation and optimization, market and competitor analysis, and training and consultation in the media industry.

Anne-Kathrin Liebknecht earned a Bachelor of Arts degree in Wirtschaftskommunikation from Hochschule für Technik und Wirtschaft Berlin in 2016. Anne-Kathrin then went on to obtain a Master of Arts degree in the same field from the same institution in 2018. In 2015, Anne-Kathrin Liebknecht briefly attended the University of Technology Sydney, but it is unclear if they obtained a degree there. Additionally, they obtained a Professional Scrum Master certification from Scrum.org in 2019.