Patrizia has been in the market research field for 35 years working for the largest and most famous Market Research Agencies, Italian and Multinational as well as for a Small Agency: Infratest Burket (now Kantar), Demoskopea, Doxa, Research Internationa (now Kantar) , Pavan Insights....
Currently she is Country Director of the Italian branch of Bilendi, a very well known high quality European panel provider, after 5 years as Director of the Italian Branch of Research Now (now Dynata).
Thanks to the past experiences she combines: knowledge of Online Survey from both from supplier and Client perspective; experience and understanding of different cultures acquired over the years; exploration of a variety of markets.
In 2020 she has been elected, for the 3rd time and for the next 3 years, as board member in Assirm, the main Italian association for market research.
Current role