Co-founder of 2WLS in 2005, Wiam is responsible for implementing the development strategy of 2WL - Bilendi Morocco in Africa and the Middle East. Wiam held the position of operations and marketing manager for 9 years before taking responsibility for international business development in 2014. Under his responsibility, the marketing team launched and transformed loyalty programs into hit. Wiam has over 15 years of experience in marketing, finance and the chemical industry.
Current role