Borislava Kancheva

Borislava Kancheva is an experienced marketing professional with a solid background in campaign development and brand management. Currently serving as a Marketing Specialist at Billa Bulgaria Ltd. since August 2019, Borislava is involved in creating and implementing marketing campaigns, as well as managing collaborations with multiple agencies. Prior to this role, Borislava worked at AlteraMed Ltd. as a Marketing Specialist, focusing on brand development and BTL marketing for INCREDIWEAR. Additional experience includes positions as a Marketing Coordinator at Boril Group Ltd. and internships at Spisanieto and as a Freelance Assistant Manager. Borislava holds a Master’s degree in Advertising and Brand Management from New Bulgarian University and a Bachelor’s degree in Cultural Studies from Sofia University St. Kliment Ohridski.