Willy Vanneste

Willy Vanneste is a seasoned marketing professional with extensive experience in leading global marketing operations. Currently serving as the Global Marketing Operations Lead and Senior Event Manager at Binance since June 2021, Willy has held various key positions including Global Product Marketing Lead. Prior experience includes roles such as Head of Marketing at TripleA, where a comprehensive marketing strategy increased customer acquisition by 175% and expanded operations into 60 new countries. Willy's previous positions also encompass Head of Marketing at Zilingo, Manager of Marketing PMO at Lazada Malaysia under Alibaba Group, and various roles at Groupon, where consistent target achievements were demonstrated. Early career experience includes co-founding Food Porn Show and internships at Nestlé and Michelin. Willy holds a Master's degree in Marketing & Strategic Intelligence from HEC Liège and a Bachelor's degree in Business Administration.