Santiago Guerra Medina

Santiago Guerra Medina is a seasoned professional with extensive experience in management and consulting. Currently serving as Coordinador General at Binter since October 2022 and as a docente in Habilidades Directivas at IDDA, Santiago has previously held significant roles at Grupo Bimbo from 1993 to 2020, including Director General for Canarias and Portugal, as well as Vicepresidente Comercial. Prior to Bimbo, Santiago worked as Director Comercial y Marketing at Establecimientos Industriales AHEMON SA and held a key position in the Gobierno de Canarias overseeing economic affairs. Santiago holds a Diplomado in Ciencias Empresariales from Universidad de Las Palmas de Gran Canaria and completed the Advanced Management Program at IE Business School.