Vella V. Somoza Sánchez is a Digital Workplace Consultant at BioMar since November 2021, previously serving as a Digital Advisor at Siemens Gamesa. Vella has an extensive academic background, including a Ph.D. in Innovation Management from the University of Southern Denmark, where research focused on technology adoption and big data challenges and benefits. Vella's role as a researcher included developing a Human-in-the-loop analytic approach and studying big data-driven business processes. Additional experience encompasses teaching positions and leadership roles within the Ph.D. Association of the University of Southern Denmark, along with earlier internships at Alphalyse. Vella holds a Master of Business Administration in Communication Management and Leadership and a Bachelor's degree in Economics from Universidad de Salamanca.