Alice Jeffries

Alice Jeffries is an accomplished Accessories Designer with extensive experience in the fashion industry, currently working at BIOWORLD MERCHANDISING since January 2022. Throughout the career, Alice has collaborated with notable accounts such as Primark, ASOS, and Matalan, and has held design positions at several prestigious companies, including DCK Group and Yazhi HK, where roles ranged from Freelance Designer to Accessories Designer. Alice's background encompasses a comprehensive education in Fashion/Apparel Design, culminating in a Bachelor of Arts from the University of South Wales, complemented by hands-on experience in visual merchandising and sales roles at H&M and Debenhams earlier in the career.