Maggie Hoffman

Maggie Hoffman is the current Vice President of City Growth & Strategy at Bird. Prior to this, they served as Senior Director of Lift Ticket Revenue at Vail Resorts from May 2020 to October 2021. In this role, they were responsible for delivering annual lift ticket revenue of $500 million. Maggie also led the strategy and execution for the COVID-response workstream to plan how Vail would manage limited on-mountain capacity for the first time in its history.

From September 2014 to March 2019, Hoffman served as Vice President of Market Integration at Knoll. In this role, they were responsible for developing and executing the market integration strategy for the company.

Prior to their work at Knoll, Hoffman served as a Consultant at The Boston Consulting Group from October 2010 to August 2014. In this role, they advised clients on a variety of strategic and operational issues.

Hoffman began their career as a Captain on the sailing vessel Morangie from April 2019 to April 2020.

Maggie Hoffman's educational career includes a Bachelor of Arts in Art Maggie'story from the University of Pennsylvania, as well as time spent at Concord Academy and School Year Abroad (SYA).

Maggie Hoffman reports to Tom O'Brien, Chief Revenue Officer. They are on a team with Michael A. Selepec II - Head of Brand Partnerships, TJ Hennessy - VP, Global Revenue.