Firas Cheikh Rouhou

Firas Cheikh Rouhou is an experienced professional in operations and business development, currently serving as Senior Project Manager for Expansionary Categories Europe at BIRKENSTOCK since November 2024. Previously, Firas held positions at Westwing as Senior Manager of Operations and Business Development Manager from August 2022 to November 2024, and worked as a Business Consultant at BearingPoint from June 2021 to May 2022. Firas also gained experience as a Business Development Manager at tn consulting from August 2019 to June 2021, and completed a Commercial Training program with IKEA Group between 2012 and 2014. Educational credentials include an MSc in International Management from Vrije Universiteit Amsterdam obtained in 2019, a BSc in Economics and Management from Leibniz Universität Hannover awarded in 2018, and an exchange semester at Universidad de Zaragoza in 2017.