Lorenzo Rabbia

Lorenzo Rabbia is currently the Head of DTC Analytics EU at Birkenstock. Prior to this role, Rabbia worked at Amazon as an Online Marketing Analyst, responsible for site-wide Geo campaigns, merchandising, category insights, and weekly Digital Business reporting. Additionally, Rabbia was the Project Lead for the "Carta del docente" Government initiative. Lorenzo also held various roles at Nike, including EMEA Marketing Science Senior Manager, EMEA Digital Commerce Analytics Manager/Senior Manager, and EMEA Digital Experience Analyst/Senior Analyst. Throughout their career, Rabbia has focused on defining new frameworks to create a data-first mindset within Marketing and Brand, as well as driving accountability and impact evaluation of Marketing activations and campaigns.