Ximena Forero Duarte

Ximena Forero Duarte has a long and varied work experience. Ximena is currently a Business Intelligence Consultant at Bismart, a Business Intelligence Specialist Services company, since 2021. In this role, they are responsible for the analysis, design and construction of the Datawarehouse for box office analysis (ticket sales), bar sales analysis and the cinesa card loyalty programme for CINESA. Ximena is also designing, building and deploying business intelligence reports and dashboards to support financial decision making for Cacaolat using Microsoft Power BI. Prior to this, they were a Senior Business Intelligence SAS Consultant at Luca TIC since 2021. Ximena was also a Senior Business Intelligence Analyst at Cofidis España from 2019-2021, where they were part of the Cofidis digital transformation project, called "data Talent". Ximena was responsible for the analysis and production of data using SAS base and development of the dashboard in Power BI to visualise risk and recovery indicators to facilitate the preventive management of these areas. Ximena was also a Part-time Professor at EAE Business School from 2019-2021 and a Master in Big Data & Analytics student there from 2018-2019. Before that, they were a Data analyst at Arvato from 2016-2018, where they were responsible for the design and development of the data model and ETL process for the analysis of the daily results of Orange customer service telephone surveys. Ximena was also a Project Lead at GFT Technologies SE from 2015-2016, responsible for the development team for the migration of a power centre data extraction project for Deutsche Bank from version 8.x to version 9 and responsible for the definition of the test plan. Ximena was a Market Research/Business Intelligence Analyst at ANEKIS from 2013-2015, where they were responsible for the support in the elaboration of proposals for the acquisition of new clients and reporting in SAS and improving of some test models for the launch of marketing campaigns, with IBM Modeler. Ximena was also a Senior Business Intelligence Analyst at Siconet from 2008-2013, where they were responsible for the coordination of the development team, in charge of the design and execution of data cleansing and quality processes of Mapfre's CMDB. Ximena also had a Foreign trade intern role at Beaumont Venture Corporation from 2011-2012, where they were responsible for the SWOT analysis of the company, selection of the means of international charging, analysis and implementation of improvement actions to update and segment customer and pre-customer databases, and extraction of the database from the international website, to build a database of pre-customers/customers, and establish segmentation patterns.

Ximena Forero Duarte has a comprehensive education history. In 2018-2019, they obtained a Master in Big Data & Analytics from EAE Business School, with a focus on data processing. In 2012-2013, they attended Madrid School of Marketing MSMK and obtained a Master in Business Intelligence and Professional in Marketing Intelligence, with a focus on marketing. In 2009-2010, they attended ESDEN and obtained a Master in Foreign Trade, with a focus on foreign trade. Finally, in 1998-2003, they attended Universidad ICESI and obtained a Systems Engineer with emphasis on Administration and Computer Science, with a focus on business and software developing. In addition, they have obtained various certifications, such as Data Science Methodology from Coursera Course Certificates in June 2019, Open Source tools for Data Science from Coursera Course Certificates in April 2019, What is Data Science? from IBM in March 2019, and ITIL V3 from ISO 20000.