Craig Emmerson

Craig Emmerson has extensive experience in executive leadership roles within the consumer products industry. Currently serving as Vice President and General Manager at Bissell Canada Ltd. since May 2010, Emmerson oversees all Canadian operations with full P&L responsibility. Previously, Emmerson held the position of Managing Director Canada at Applica Consumer Products, managing operations for leading brands. Earlier career roles include Director of Sales at Global Home Products and Sr. National Account Manager at Black and Decker Corp, with significant oversight of national account programs. Emmerson began the career as Sales Manager at Wynns Canada Ltd., focusing on national accounts and new product development. Educational background includes a BA in Psychology and post-graduate diplomas in Management Studies and Marketing Management from Wilfrid Laurier University and Humber College, respectively.