Arunas Mickevicius currently serves as a Member of the Management Board at AS TV Play Baltics and as the Chief Executive Officer at BITE Latvija since June 2022. With extensive experience in the telecommunications sector, Arunas has held various strategic roles, including Board Member at Baltcom and Marketing Director at Bite Lietuva, where responsibilities included managing a customer base of over 1.3 million in Lithuania. Arunas's expertise spans consumer segment strategy, marketing campaign management, product innovation, and strategic projects. Educational qualifications include an Executive MBA from BMI Executive Institute, a Master's in Engineering and Management of Information Systems from Stockholm University, and a Master's in Computer Science from Vilnius University, complemented by recent board member education from the Baltic Institute of Corporate Governance.
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