Joanne Baldwin

JoAnne Baldwin is an experienced marketing professional with a strong background in customer marketing and lifecycle management. Currently serving as Senior Manager of Lifecycle Customer Marketing at Bitly, JoAnne focuses on maximizing customer subscriptions through various marketing channels. Previous roles include Senior Manager of Customer Marketing at Jasper, where JoAnne developed retention strategies and launched onboarding programs, and Group Manager of Customer Marketing at PitchBook Data, overseeing customer experience initiatives and leading a team to enhance account retention. JoAnne has also held positions at Vertafore, where responsibilities spanned event execution and marketing analysis, and ExperiencePlus! Bicycle Tours, where JoAnne implemented social media strategies that significantly increased audience engagement. JoAnne holds a B.A. in International Management from Pepperdine University and has completed additional education at UCLA.