AB

Ana Luiza B.

Head Of Product Marketing at Bitso

Ana Luiza B. has a diverse work experience in various companies. In their most recent role as Head of Product Marketing at Bitso, they were responsible for building the product marketing discipline and leading all initiatives across the company. Prior to that, they worked as a Credit Card and Financial Services Specialist at XP Inc., where they focused on strategically positioning and promoting credit card offerings. At Nubank, they held multiple positions as a Product Marketing Manager, overseeing product positioning, launch, and lifecycle management for credit card, NuConta, and Rewards. Ana Luiza also has experience in brand management and customer experience at Men's Market and held internships in trade marketing and marketing at Dafiti and Flores Online respectively.

Ana Luiza B.'s education history includes attending FGV - Fundação Getulio Vargas from 2009 to 2013, where they studied at the Business School. Additionally, in 2019, they completed a short program in Digital Product Leadership at Tera. Ana Luiza also participated in an exchange program at Università Bocconi in 2012.

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