Germán Rojas la Valle

Germán Rojas La Valle is a seasoned professional with extensive experience in social media management and community engagement. Currently serving as a Social Media Strategist at Bitso since October 2021, Germán oversees the planning of social media strategies across multiple countries and directs content managers for each channel. Prior roles include Social Media Manager and Community Manager at Bitso, where responsibilities encompassed moderation, management of social media channels across Latin America, and fostering community trust and engagement. Previous experience includes a Community Manager position at Germán Redes, financial support roles at Accenture, and various positions in customer service and recruitment at Milhouse Hostel, EY, and Grupo OSDE. Germán holds a Creative Community Manager certification from Grow Escuela de Profesiones Digitales and a Licentiate degree in Human Resources Management from the University of Buenos Aires.