Data and Analytics

The Data and Analytics team at Bitso is dedicated to leveraging data-driven insights to enhance user experience and drive strategic decision-making across the organization. This team conducts in-depth analysis of user behavior, monitors market trends, and develops sophisticated models to prevent fraud, optimize marketing strategies, and support product development. By collaborating with various departments, they aim to foster growth and improve the overall efficacy of the Bitso platform for its diverse user base.