Aysenur Yükselal Aji

Aysenur Yükselal Aji has an extensive background in marketing and product management. Aysenur is currently working as the Head of Product Marketing & Brand at Bitstamp, where they lead the development and execution of marketing strategies to drive brand awareness and revenue growth. Aysenur collaborates with cross-functional teams to create compelling messaging and ensure consistent branding across all channels. Aysenur focuses on creativity and data-driven decision-making to deliver measurable results and exceed business goals.

Prior to Bitstamp, they worked at RIDDLE&CODE - The Blockchain Interface Company as the Head of Marketing. In this role, they led the marketing team and crafted a comprehensive marketing strategy. Aysenur also conducted business development in the Turkish crypto market for institutional custody services.

Aysenur has also gained valuable experience at Garanti BBVA Payment Systems, where they served as the Senior Product Manager for American Express Cards and the CRM Retention Manager for Credit Cards. Aysenur then moved on to HSBC as the CRM Activation and Upsell Manager for Credit Cards. Earlier in their career, they worked at QNB Finansbank as the Product Manager for Debit Cards and at Garanti BBVA as a Management Trainee in Corporate Loan Evaluations.

Throughout their career, Aysenur has consistently demonstrated their ability to drive marketing initiatives, manage product portfolios, and achieve business objectives.

Aysenur Yükselal Aji completed their Bachelor's degree in Economics at Izmir University of Economics from 2004 to 2009. Aysenur then pursued further education and obtained a Bachelor's degree in International Trade and Finance from the same university from 2006 to 2009. Aysenur later decided to expand their knowledge in the field of Marketing and enrolled in WU Executive Academy, where they earned a Master's degree in Marketing from 2017 to 2019.