Growth Marketing Manager

At Black Spectacles, we have ambitious plans to help support the architecture community, and we need a Growth Marketing Manager to lead the efforts in driving our eCommerce strategy, enhancing our market position, and scaling our business operations to new heights.

We’re on the hunt for teammates who:

• Are passionate about architecture and making an ambitious impact on the Architecture and Design community
• Own it - comfortable taking responsibility for your work
• Take calculated risks and encourage others to do the same
• Take a world-class approach to everything you do
• Make it safe to share ideas
• Take care of your people
• If this sounds like you, we need to talk!

Black Spectacles is an ambitious group of 25 teammates with the goal of growing to 75 over the next two years to support our purpose of helping architects thrive in their careers, trying to achieve big things to support the architecture community.

At Black Spectacles, you’ll benefit from working with a team who lives and celebrates our values every day, and you can be sure that you will regularly see and feel the impact of your work. As a fully remote company you’ll benefit from working from home year round, and from company trips to keep you connected to your team.

Black Spectacles has been recognized by Great Place to Work and Built In as a great place to work, by the American Institute of Architects for the national impact we’re having on the profession of architecture, and has been recognized by Inc Magazine as one of the fastest growing companies in the country.

Role Overview

We’re seeking a talented and highly motivated Growth Marketing Manager to join our team. As the Growth Marketing Manager, you will be responsible for driving the growth and success of our company through strategic marketing initiatives. You will develop and execute marketing campaigns, analyze data to identify opportunities for growth, and collaborate with cross-functional teams to optimize our marketing strategies. The ideal candidate will have a solid background in digital marketing, with a proven track record of success in SEO, PPC, email marketing, and managing external agencies.

Responsibilities

• Develop and execute a comprehensive growth strategy focused on customer acquisition, engagement, and retention.
• Leverage data-driven insights to identify growth opportunities and optimize marketing spend across various channels.
• Manage and optimize SEO and PPC campaigns to increase visibility, drive traffic, and improve conversion rates.
• Design and implement targeted email marketing campaigns to nurture leads and boost customer loyalty.
• Collaborate with content, design, and product teams to ensure a cohesive and effective brand messaging across all platforms.
• Oversee relationships with external agencies and vendors to ensure high-quality and cost-effective services.
• Monitor and report on growth initiatives' performance, adjusting strategies as needed to meet business objectives.