Allison van Diest

Allison Van Diest has over two decades of expertise in product marketing and intelligence, primarily with Blackbaud since January 2002, where Allison has held positions including Vice President of Product & Vertical Marketing and Intelligence, Sr Director of Product Marketing & Intelligence, and Director of Competitive & Market Intelligence. In these roles, Allison has focused on equipping sales, marketing, product development, and customer success teams with essential information and insights, while also leading marketing strategies for CRM solutions targeted at enterprise-level nonprofits. Prior experience includes roles at Sawgrass Technologies, Inc., Khameleon Software, and involvement with the American Marketing Association Nonprofit Conference. Allison holds a Bachelor of Arts in English Language and Literature from Florida State University and an MBA from The Citadel.