Kathy Au Yeung

Kathy Au Yeung is an accomplished marketing professional with extensive experience in driving marketing strategies and revenue growth across various companies. Currently serving as the Director of Marketing at BlackBerry since September 2014, Kathy has delivered significant contributions to the marketing influence pipeline, achieved key performance indicators, and successfully executed customer retention programs. Previously, as Marketing Director for Asia Pacific at BlackBerry, Kathy played a pivotal role in transitioning the business focus from smartphones to software, substantially increasing annual revenue. Kathy’s earlier experience includes key marketing roles at SAP and Sybase, where initiatives led to notable demand generation and brand awareness growth. Kathy holds a Bachelor of Commerce degree in Management and Marketing from Curtin University of Technology.