Eric Lyman

Captive And OEM Solutions at BlackBook Media

Eric Lyman is a seasoned executive in the automotive finance sector, currently serving as Vice President of Product for Auto Finance at Black Book since 2024, focusing on lease management and marketplace analytics. As a co-founder of Remarkit since 2023, Eric guides lessors and automakers on residual value and risk management. Prior experience includes roles as Vice President at ALG, where Eric led product management and revenue performance, and Senior Vice President at TrueCar, where Eric oversaw data science, technology, and consulting teams. Eric's career began at Dealertrack, with positions ranging from Senior Consultant to Director of Partner Development. Eric holds dual Bachelor of Arts degrees in Geographic Information Systems and Sociology from UC Santa Barbara.

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