Niels Vrijhoeven

Niels Vrijhoeven is a seasoned creative brand strategist and marketing professional with extensive experience in building and managing brands. Currently serving as a Hands-on Creative Brand Strategist at Vrijhoeven Branding & Marketing BV since January 2017, Niels offers practical entrepreneurial advice complemented by hands-on marketing expertise. As a Creative Partner at Stoic Money and Blanco Fintech since 2020 and 2019 respectively, Niels oversees brand development and creative marketing communications. Previous roles include Head of Brand & Communications at BUX, where the BUX brand was established, and co-founder of TMG's Cross Media Division, focusing on content-rich campaigns. Niels has a robust background in creative marketing consulting, content management, and journalism, with academic credentials including an MA in Psychology and American Studies from Radboud University.