William Gordon

William is a Red Dot and IDEA award-winning industrial designer with over 20 years of experience creating iconic products for household brand names. He believes that good design connects people and improves their lives. William's people-centered design approach anticipates user needs and creates hit products that have generated billions of dollars in sales.

Before joining BlendJet, William was the Director of Industrial Design at CamelBak where he built a diverse and successful product line and an innovation culture from scratch. Prior to that, he was Lead Designer at SC Johnson, taught design at Pratt Institute and the School of the Art Institute of Chicago, and was an Industrial Designer at Kohler.