Lucas Noordhoorn

Lucas Noordhoorn serves as the Country Manager for Blis in the Benelux and DACH regions, having substantially expanded the team and coverage since joining in May 2019. With a strong background in sales and business development, Lucas has held various leadership roles, including Head of Sales for both Benelux and DACH, significantly increasing revenue and team size at each stage. Additionally, Lucas contributes to VIA Nederland through multiple taskforces and memberships, enhancing industry standards and collaboration. As a guest lecturer at Universiteit Leiden, Lucas engages with students in leadership and business studies. With a diverse educational background in marketing, economics, and management from prestigious universities, Lucas brings a deep understanding of the media ecosystem and strategic business growth.