Alex Visser

Alex Visser has extensive experience in client strategy and analytics, with a focus on advertising strategies for linear and digital streaming accounts. They began their career as an Associate Analyst in Digital Marketing at PepsiCo in 2017 and worked their way up to become a Senior Manager in Client Strategy & Analytics at Bliss Point Media in 2021. During their time at PepsiCo, Alex also held roles such as Analyst in Corporate Strategy M&A and Senior Analyst in Energy Strategy & Business Integration. They were involved in significant projects, including the development of strategic rationale and due diligence for PepsiCo's acquisition of BFY Brands. Alex's expertise in marketing strategy and innovation was evident in their role as an Associate Manager at PepsiCo, where they played a crucial role in driving marketing initiatives. Overall, Alex has a strong background in client services, campaign strategy, and data analysis, making them a valuable asset in the field of advertising and marketing.

Alex Visser has a Bachelor's degree in Public Relations from The University of Texas at Austin. They also obtained a Business Foundations Certificate in Business, Management, Marketing, and Related Support Services from the Texas McCombs School of Business. Additionally, Alex has a Certificate in Fundamentals of Digital Marketing, Social Media, and E-Commerce from The Wharton School, focusing on Digital Marketing.