Lissette Dávila Robles, MBA

Lissette Dávila Robles, MBA has a diverse range of experience in brand management and marketing roles. Lissette started their career at Kennesaw State University, where they worked as an MBA Graduate Research Assistant for the Coles Center for Business Innovation and Creativity. Lissette provided innovation consulting to managers and directors of companies in Atlanta and Brazil.

After completing their MBA, Lissette interned at The Coca-Cola Company, where they presented a competitive assessment and analyzed brands and categories for potential growth opportunities. Lissette then joined CSE, Inc as a Senior Account Executive, specializing in Hispanic marketing. Lissette worked with Fortune 500 companies, including The Coca-Cola Company, Kellogg, and Univision/ABC News, providing multicultural marketing consulting and managing bilingual IMC campaigns.

Lissette returned to The Coca-Cola Company as an Associate Brand Manager in the Water/Tea/Coffee Group, specifically working on the Fuze Tea brand. Lissette collaborated on new product development, packaging, and SKU optimization strategies. Lissette also led cross-functional teams for new product launches and managed a marketing budget.

Next, Lissette joined Conagra Brands as an Associate Brand Manager, where they worked on mainstream and modern health category brands. Lissette developed competitive assessments, participated in annual operating plans, and led monthly reviews to drive business objectives. Lissette also collaborated on strategic plans, innovation pipelines, and marketing campaigns.

Most recently, Lissette has been working at Blistex Inc. as the Brand Manager for International Lip Care. Lissette oversees over 50 international markets and manages the Lip Care brand across Europe, ANZ, MEA, LATAM, and Asia.

Overall, Lissette Dávila Robles, MBA has a strong background in brand management, strategy, innovation, and multicultural marketing.

Lissette Dávila Robles, MBA, has an extensive education history spanning from their early schooling to their postgraduate studies. In 1992, they attended Sacred Heart, an all-girls French Catholic School, and completed their education there in 2002. Later, Lissette pursued a Bachelor of Science degree in Biochemistry at Kennesaw State University from 2003 to 2008.

Building upon their undergraduate education, they decided to pursue a Master of Business Administration (MBA) with a specialization in Global Marketing & International Business from the Michael J. Coles College of Business at Kennesaw State University. This degree was obtained from 2010 to 2012, equipping their with a strong foundation in business management and marketing strategies.

In 2018, Lissette further expanded their knowledge and expertise by attending Harvard Business School for a specialized program in Disruptive Strategy & Innovation. This educational experience allowed their to explore cutting-edge concepts and techniques in the field of disruptive innovation.

Additionally, in April 2021, Lissette obtained a certification in Beauty Industry Essentials from the Fashion Institute of Technology. This certification signifies their interest and competence in the beauty industry.

Overall, Lissette Dávila Robles has a well-rounded education background, incorporating biochemistry, business administration, marketing, and innovation, making their a versatile and knowledgeable professional.